Tag: Disruption
-
What the Metaverse means for the Sport Industry?
In a preview post I have discussed what I envision to be the future of sport and media and hinted to a moment where our reality is augmented by the … What the Metaverse means for the Sport Industry?
-
Fandom and digital media during the Tokyo 2020 Olympic Games: A Brazilian perspective using @TimeBrasil Twitter data – Olympic Analysis
Fandom and digital media during the Tokyo 2020 Olympic Games: A Brazilian perspective using @TimeBrasil Twitter data— Read on olympicanalysis.org/section-2/fandom-and-digital-media-during-the-tokyo-2020-olympic-games-a-brazilian-perspective-using-timebrasil-twitter-data/
-
Digital Revolution? Persisting Gender Inequalities in Digital Sports Broadcasting: The case of FIFA TV on YouTube
The digital revolution has been heralded as a transformative source in terms of the relationship between sport and media, especially what concerns … Digital Revolution? Persisting Gender Inequalities in Digital Sports Broadcasting: The case of FIFA TV on YouTube
-
What is the future of sport and media?
Trying to correctly predict the future of sport and media might be a daunting affair as the pace of technological disruptions and transformations … What is the future of sport and media?
-
Have Social Media Changed Football Consumption?
While researching to write a chapter on digital and social media disruptions on the consumption of football for an upcoming book on The Business of … Have Social Media Disrupted Football Consumption?
-
Digital Disruption and the European Super League in Football
Sunday night was unveiled that twelve powerful football clubs across Europe – six of them from the English Premier League {Liverpool; Manchester City; Manchester United; Arsenal; Chelsea; and Tottenham} would break away and form a new European Super League in football (The Guardian, 2021a). While most of the analyses on the media are concentrating on…
-
Continuities and Discontinuities in Sport Media
Following on my previous discussion about digital disruption on traditional sport media ecology (see post here) today I will reflect on how this … Continuities and Discontinuities in Sport Media
-
The Sport Media Ecology
As I have argued in the Project page (see here) sport might be considered as the most serious of our mundane passions; so, how this unimportant … The Sport Media Ecology
-
Media Planning in Digital Sports Marketing
When designing a digital marketing strategy in sports probably one of the key initial tasks is media buying and planning; or as Hackley & Hackley (2018) put: audience buying. As I have discussed previously in this blog post (link here) I like to use the analogy of a place {particularly a bar} to imagine the…
-
From Traditional to Digital Media
Building from the previous week on Digital Media for International Marketing where we have discussed the development of the symbiotic relationship between sport and media and especially why digital media matters [see here the brief summary], this week will focus on how new digital media disrupted the traditional sport media ecology that was crystallised during…